When creating a product it is important to have a good product vision. After all you need to know what exactly it is you’re going to build. The Kano model was create by Noriaki Kano in 1984. It was designed to tell how likely the customer would be satisfied with the implementation of certain features. The model contains 3 different types of functionalities: basics, performance functions and delighters. The basic functions are rudimentary features that are necessary to sell the product.